Downtown Air and Heat Blog

It’s hard to imagine Valentine’s Day without the traditional greeting cards, whether accompanying a gift of flowers and candy, or sent between children in a school room. For commercial greeting card companies, February 14th is as important to them as the December holidays, Easter, and Mother’s Day.

Valentine’s Day as a celebration of romantic love predates printed greeting cards by a few centuries. In fact, the reason that sending romantic greeting cards became popular was because of the most un-romantic thing you can imagine: a reduction in postage rates.

In 1765, Parliament authorized the creation of “Penny Posts” that used a uniform rate of one old penny per letter throughout Great Britain and Ireland. Printers took advantage of the ease with which people could send letters to each other on Valentine’s Day by crafting cards with love poems on them. Many of these verses were collected in 1797 in the book The Young Man’s Valentine Writer, which was a resource for the lover with a romantic soul but not the most confident poetry style.

By the mid-19th-century, the Valentine’s Day greeting card was flourishing across England. Although people still followed a tradition of creating handmade Valentine’s Day cards from lace, ribbons, and flowers, commercially produced cards now overtook them. In 1835, the English post office mailed 60,000 valentines. As production expenses dropped, the English card manufacturers branched out creatively with humorous and sometimes vulgar cards… many of which we would find startlingly familiar in the 21st century. One of the common jokes on these cards was to design them to look like marriage certificates or court summons.

Across the Atlantic, the United States was slower to embrace the popular British custom. It wasn’t until 1847 that a U.S. printer mass-produced greeting cards for Valentine’s Day. Only two years later, American journalists noted how rapidly people in the country had embraced the tradition, turning into a fad that has never died down. The woman who printed the first U.S. Valentine’s Day card, Esther Howland, is today recognized by the Greeting Card Association with the annual “Esther Howland Award for a Greeting Card Visionary.”

The greeting card industry certainly has reason to thank Ms. Howland. Her idea of going into business printing romantic greeting cards, which came to her after she received a traditional English valentine when she was 19 years old, now sells 190 million cards in the U.S. every year. That number doesn’t include the smaller exchange cards used in elementary school classrooms, which would swell the number to 1 billion. (Who receives the most Valentine’s Day cards each year? Teachers!)

Whether you send out Valentine’s Day cards—handmade, store-bought, digital—or not, we at Downtown Air & Heat hope you have a happy February 14th.

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The East Coast has their own traditions for New Year’s Eve, notably the dropping of the ball in Times Square to signal the beginning of the New Year. We have our own traditions here on the West Coast, and with 2014 almost upon us, we thought we’d take a closer look at one of the biggest: the Tournament of Roses Parade.

The Parade is held every year on New Year’s Day, save when January 1 falls on a Sunday (in which case it is held on the 2^nd). Tradition holds that they don’t host it on a Sunday in exchange for God preventing rain on the parade, though it has actually rained ten times since the first parade. It all began in 1890, when members of the Pasadena Valley Hunt club organized and staged it on Colorado Boulevard. Their parade consisted of horse carts covered with flowers, followed by a series of athletic events (including races and polo matches). Football was first added in 1902, when Michigan beat Stanford by a score of 49-0. The football tradition was dropped for a few years, but came back in 1916 for good. The game has traditionally featured the champions of the Big 10 and Pac 10 Conferences, though teams from different conferences have appeared from time to time.

As for the parade itself, it soon added motorized floats, marching bands and equestrian units to its array of features. A “Rose Queen” is chosen every year from the ranks of Pasadena girls ages 17 through 21, along with six princesses to serve as her court. 2014’s Rose Queen is high school student Ana Marie Acosta. A Grand Marshall is chosen every year as well, and has previously included such varied luminaries as Walt Disney, John Wayne, Dwight Eisenhower, Hank Aaron, George Lucas, Charles M. Schulz, Kermit the Frog, and Fred Rogers. The Grand Marshall for 2014 will be legendary Dodgers broadcaster Vin Scully.

Wherever you are and however you choose to celebrate New Year’s Day, we here at Downtown Air and Heat wish you nothing but the very best. May 2014 bring you all good things, and may your New Year’s celebrations – in whatever form they take – be happy, safe and fun for your entire family. Happy New Year!

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Holiday greetings from all of us at Downtown Air & Heat!

December is a time of celebrations across the globe, despite the cold weather that affects much of the countries in the Northern Hemisphere. In fact, the cold weather is one of the reasons that it is so important for people to embrace celebrations of light, color, food, and warm drinks—what better way to cheer up during a time of short days and low temperatures?

There is another reason to feel joy at the end of December, regardless of your religion or culture: an astronomical event called winter solstice.

Four astronomical markers divide the seasons on planet Earth: two solstices and two equinoxes. Equinox (a combination of the Latin words for “equal” and for “night”) is the point in Earth’s orbit when its axis is parallel to the Sun. Solstice (from the Latin words for “sun” and “to stand still”) is the point in orbit where the Earth’s axial tilt points toward the Sun. During the equinoxes, which occur at the start of spring (vernal equinox) and fall (autumnal equinox), the periods of day and night are the same length. During the solstices, which occur at the start of summer (June solstice) and winter (winter solstice), either day or night is at its longest period. June solstice is the longest day of the year; winter Solstice is the shortest day of the year.

Occurring on the 20th or the 21st of the month (this year it falls on the 21st), winter solstice marks the official beginning of winter, but also the point at which the days start to grow longer once more. The sun, which has dropped lower in the sky since the June solstice (June 20-21) and reaches its lowest point above the horizon on noon on winter solstice, once again begins to rise.

From the earliest human prehistory, people have recognized the winter solstice as an important event in their lives. When winter survival was difficult for early human societies, the sight of the sun beginning to rise in the sky once more was a symbol of hope and a reason to celebrate.

(All of the above applies to the Northern Hemisphere of Earth. The equinoxes and solstices flip in the Southern Hemisphere. For example, in Australia, Christmas is a summer holiday.)

However you commemorate and observe this time of year, we hope you and your family have a joyful and safe season!

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